{"id":1115,"date":"2026-04-18T21:45:02","date_gmt":"2026-04-18T21:45:02","guid":{"rendered":"https:\/\/foodservice-transition.fr\/?p=1115"},"modified":"2026-04-20T00:43:45","modified_gmt":"2026-04-20T00:43:45","slug":"comment-ameliorer-la-rentabilite-grossiste","status":"publish","type":"post","link":"https:\/\/foodservice-transition.fr\/en\/comment-ameliorer-la-rentabilite-grossiste\/","title":{"rendered":"\ud83d\udd25 Comment am\u00e9liorer la rentabilit\u00e9 d\u2019un grossiste alimentaire en 90 jours"},"content":{"rendered":"<p class=\"ext-animate--on\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83e\udde8 Introduction<\/h2>\n\n\n\n<p class=\"ext-animate--on\">Dans un contexte de pression sur les marges, de hausse des co\u00fbts logistiques et de concurrence accrue, am\u00e9liorer la rentabilit\u00e9 est devenu une priorit\u00e9 pour tous les grossistes alimentaires.<\/p>\n\n\n\n<p class=\"ext-animate--on\">Pourtant, beaucoup d\u2019entreprises restent bloqu\u00e9es.<\/p>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 Non pas par manque de volume\u2026<br>\ud83d\udc49 mais par manque de structuration.<\/p>\n\n\n\n<p class=\"ext-animate--on\">La bonne nouvelle :<br>il est possible d\u2019am\u00e9liorer significativement la rentabilit\u00e9 <strong>en moins de 90 jours<\/strong>, avec une approche m\u00e9thodique et terrain.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83c\udfaf Objectif : agir vite, sur les bons leviers<\/h2>\n\n\n\n<p class=\"ext-animate--on\">Contrairement aux id\u00e9es re\u00e7ues, la rentabilit\u00e9 ne se joue pas uniquement sur les achats.<\/p>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 Elle se joue sur :<\/p>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">le pricing<\/li>\n\n\n\n<li class=\"ext-animate--on\">la logistique<\/li>\n\n\n\n<li class=\"ext-animate--on\">le commercial<\/li>\n\n\n\n<li class=\"ext-animate--on\">l\u2019organisation<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h1 class=\"wp-block-heading ext-animate--on\">\ud83d\ude80 Phase 1 \u2014 Diagnostic rapide (0 \u00e0 15 jours)<\/h1>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 Objectif : identifier les pertes<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\udd0d Analyse des marges<\/h2>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">rentabilit\u00e9 par client<\/li>\n\n\n\n<li class=\"ext-animate--on\">rentabilit\u00e9 par produit<\/li>\n\n\n\n<li class=\"ext-animate--on\">incoh\u00e9rences tarifaires<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\udd0d Analyse des tourn\u00e9es<\/h2>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">km par tourn\u00e9e<\/li>\n\n\n\n<li class=\"ext-animate--on\">taux de remplissage<\/li>\n\n\n\n<li class=\"ext-animate--on\">co\u00fbt r\u00e9el par livraison<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\udd0d Analyse commerciale<\/h2>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">CA vs marge<\/li>\n\n\n\n<li class=\"ext-animate--on\">clients peu rentables<\/li>\n\n\n\n<li class=\"ext-animate--on\">potentiel non exploit\u00e9<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 R\u00e9sultat :<\/p>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\udca5 identification rapide de 80% des pertes<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h1 class=\"wp-block-heading ext-animate--on\">\u2699\ufe0f Phase 2 \u2014 Actions rapides (15 \u00e0 60 jours)<\/h1>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 Objectif : g\u00e9n\u00e9rer des gains imm\u00e9diats<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\udcb0 1. Ajustement du pricing<\/h2>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">correction des \u00e9carts<\/li>\n\n\n\n<li class=\"ext-animate--on\">suppression des remises non justifi\u00e9es<\/li>\n\n\n\n<li class=\"ext-animate--on\">r\u00e9alignement des clients<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\ude9b 2. Optimisation des tourn\u00e9es<\/h2>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">regroupement clients<\/li>\n\n\n\n<li class=\"ext-animate--on\">r\u00e9duction des km<\/li>\n\n\n\n<li class=\"ext-animate--on\">optimisation des cr\u00e9neaux<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\udcc8 3. Repriorisation commerciale<\/h2>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">focus sur les clients rentables<\/li>\n\n\n\n<li class=\"ext-animate--on\">d\u00e9veloppement du panier moyen<\/li>\n\n\n\n<li class=\"ext-animate--on\">travail du mix produit<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 R\u00e9sultat :<\/p>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\udd25 gains visibles d\u00e8s le 1er mois<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h1 class=\"wp-block-heading ext-animate--on\">\ud83d\udcca Phase 3 \u2014 Structuration durable (60 \u00e0 90 jours)<\/h1>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 Objectif : s\u00e9curiser la rentabilit\u00e9<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\udcca Mise en place de KPI<\/h2>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">marge par client<\/li>\n\n\n\n<li class=\"ext-animate--on\">rentabilit\u00e9 tourn\u00e9es<\/li>\n\n\n\n<li class=\"ext-animate--on\">performance commerciale<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83d\udc65 Structuration des \u00e9quipes<\/h2>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">objectifs align\u00e9s sur la marge<\/li>\n\n\n\n<li class=\"ext-animate--on\">suivi r\u00e9gulier<\/li>\n\n\n\n<li class=\"ext-animate--on\">responsabilisation<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\u2699\ufe0f Optimisation des process<\/h2>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">pr\u00e9paration commandes<\/li>\n\n\n\n<li class=\"ext-animate--on\">gestion des stocks<\/li>\n\n\n\n<li class=\"ext-animate--on\">r\u00e9duction des pertes<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 R\u00e9sultat :<\/p>\n\n\n\n<h2 class=\"wp-block-heading ext-animate--on\">\ud83c\udfaf une organisation plus performante et pilot\u00e9e<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h1 class=\"wp-block-heading ext-animate--on\">\ud83d\udcb8 Quel impact r\u00e9el ?<\/h1>\n\n\n\n<p class=\"ext-animate--on\">Dans la majorit\u00e9 des cas :<\/p>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">+2 \u00e0 +5 points de marge<\/li>\n\n\n\n<li class=\"ext-animate--on\">am\u00e9lioration de la productivit\u00e9<\/li>\n\n\n\n<li class=\"ext-animate--on\">meilleure visibilit\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 Sur une entreprise \u00e0 10M\u20ac :<\/p>\n\n\n\n<p class=\"ext-animate--on\">\u27a1\ufe0f <strong>200K\u20ac \u00e0 500K\u20ac de gain potentiel<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h1 class=\"wp-block-heading ext-animate--on\">\u26a0\ufe0f Les erreurs \u00e0 \u00e9viter<\/h1>\n\n\n\n<p class=\"ext-animate--on\">\u274c vouloir tout changer en m\u00eame temps<br>\u274c se concentrer uniquement sur les achats<br>\u274c ne pas impliquer les \u00e9quipes<br>\u274c rester th\u00e9orique<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity ext-animate--on\"\/>\n\n\n\n<h1 class=\"wp-block-heading ext-animate--on\">\ud83d\ude80 Conclusion<\/h1>\n\n\n\n<p class=\"ext-animate--on\">Am\u00e9liorer la rentabilit\u00e9 d\u2019un grossiste alimentaire n\u2019est pas une question de temps\u2026<\/p>\n\n\n\n<p class=\"ext-animate--on\">\ud83d\udc49 C\u2019est une question de m\u00e9thode.<\/p>\n\n\n\n<p class=\"ext-animate--on\">Avec une approche structur\u00e9e, pragmatique et orient\u00e9e terrain, des r\u00e9sultats significatifs peuvent \u00eatre obtenus rapidement.<\/p>\n\n\n\n<p class=\"ext-animate--on\"><\/p>\n\n\n\n<p class=\"ext-animate--on\">\ud83c\udfaf <strong>D\u00e9couvrez comment notre <a href=\"https:\/\/foodservice-transition.fr\/en\/\" data-type=\"page\" data-id=\"37\" target=\"_blank\" rel=\"noreferrer noopener\">cabinet de management de transition <\/a>peut am\u00e9liorer durablement la performance de votre entreprise<\/strong><\/p>\n\n\n\n<p class=\"ext-animate--on\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83e\udde8 Introduction Dans un contexte de pression sur les marges, de hausse des co\u00fbts logistiques et de concurrence accrue, am\u00e9liorer la rentabilit\u00e9 est devenu une priorit\u00e9 pour tous les grossistes alimentaires. Pourtant, beaucoup d\u2019entreprises restent bloqu\u00e9es. \ud83d\udc49 Non pas par manque de volume\u2026\ud83d\udc49 mais par manque de structuration. La bonne nouvelle :il est possible d\u2019am\u00e9liorer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1115","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/posts\/1115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":18,"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"predecessor-version":[{"id":1173,"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/posts\/1115\/revisions\/1173"}],"wp:attachment":[{"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodservice-transition.fr\/en\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}